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Editor's Pick Original Investigation

Alcohol Marketing Exposure and Youth Drinking

JAMA Pediatrics 10.1001/jamapediatrics.2026.3706

August 24, 2026 at 11:00 AM EDT

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The results of this systematic review and meta-analysis show an association between alcohol marketing exposure and drinking outcomes across a variety of exposure types. Additional research is needed using single exposure measures that capture multiple marketing channels, to better address risk of bias, and to include studies from low- to middle-income countries, where alcohol marketing is expanding.

This Original Investigation has an accompanying editorial commentary.

Corresponding Author: James D. Sargent, MD, Dartmouth Geisel School of Medicine, Rubin 8, Dartmouth Cancer Center, One Medical Center Drive, Lebanon, NH 03756 (james.d.sargent@dartmouth.edu).

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