Narrative Reminder Recall to Improve Pediatric Influenza Vaccination
JAMA Network Open 10.1001/jamanetworkopen.2025.52149January 06, 2026 at 11:00 AM EST
Is a text message and digital storytelling intervention for caregivers to address influenza vaccination in children feasible?In this pilot randomized clinical trial with 200 children and 198 caregivers in a safety-net health system during the 2024-2025 influenza season, 100% of texts reached intervention caregivers, and 7% of caregivers watched 1 or more digital stories. Children of intervention recipients were 63% more likely to be vaccinated compared with children of caregivers receiving usual care.In this pilot randomized clinical trial, a cocreated, text message storytelling intervention was associated with improved pediatric influenza vaccination coverage, but digital stories had limited reach.
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