Food Compass Score vs FDA Healthy Labeling and Consumer Purchases

Does package labeling with a continuous food rating score or binary governmental healthy label promote healthier purchases?In this randomized clinical trial among 275 supermarket shoppers, both labels increased healthy and decreased unhealthy product purchases, but the food rating increased healthy purchases by 1.75-fold over the binary label and increased likelihood of selecting any product.These findings suggest that a food rating score may be a preferred choice for front-of-package labeling by policymakers, food retailers, and manufacturers.

Corresponding Author: Bingbing Fan, MD, PhD, Food is Medicine Institute, Friedman School of Nutrition Science bingbing.fan@tufts.edu).

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