Estimated Exposure to Televised Alcohol Advertisements Among Children and Adolescents

What is the estimated exposure to televised alcohol advertisements among children and adolescents in Beijing?In this cross-sectional study of 13 864 advertisements, alcohol advertisements on general channels (mean, 19 per day) exceeded regulatory limits (12 per day). Notably, alcohol advertisement airings peaked between 9:00 and 9:59 , with a mean of 3.7 advertisements per channel-hour and an estimated mean of 14.3 million impressions among children and adolescents.These findings suggest that current regulations permitting child and adolescent exposure to televised alcohol advertisements should be strengthened.

Corresponding Author: Juan Zhang, PhD, School of Population Medicine and Public Health, Chinese Academy of Medical Sciences zhangjuan@sph.pumc.edu.cn).

Link to the article in your story

We encourage you to link out to this article in your your story using the link below. It includes an access token that will give free access to the article for your readers up to one year after publication. (The link will be live after the article publishes and embargo is lifted.)

Please see the article for additional information, including full author list, author contributions and affiliations, conflict of interest and financial disclosures, and funding and support.

Need more information? Contact us.