Original Investigation

Unhealthy Food Television Advertising and Body Weight in Mexican Children

JAMA Network Open 10.1001/jamanetworkopen.2026.31619

September 01, 2026 at 11:00 AM EDT

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In this decision analytical model, removing unhealthy food and beverage advertisements from television was associated with a substantial reduction in body weight and obesity among children and adolescents in Mexico. These results suggest that strong legislation should be prioritized to protect child health.

Corresponding Author: Ana Basto-Abreu, PhD, Instituto Nacional de Salud Publica Centro de Investigacion en Salud Poblacional, Fray Pedro de Gante, Mexico City 06000, Mexico (ana.basto@insp.mx).

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