Video and Infographic Messages From Primary Care Physicians and Influenza Vaccination Rates

Can a patient portal message with either a physician-created video or an infographic with a physician photograph increase end-of-season influenza vaccination rates?In this randomized clinical trial of 22 233 patients in UCLA Health, neither physician-created video messages nor infographic messages containing the physician’s photograph increased end-of-season influenza vaccination rates overall compared with usual care. By contrast, both interventions, especially video messages, increased rates among children.Findings from this study indicate that health systems should consider physician-created video messages to increase child influenza vaccination rates and that further investigation of innovations for improving influenza vaccination rates across the entire population is warranted.

Corresponding Author: Peter G. Szilagyi, MD, MPH, Department of Pediatrics, UCLA, 10833 LeConte, MC 175217, Los Angeles, CA 90095 (pszilagyi@mednet.ucla.edu).

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