Generative Artificial Intelligence With Youth Codesign to Create Vaping Awareness Advertisements

Can artificial intelligence (AI)–generated vaping awareness advertisements developed through youth codesign achieve effectiveness comparable to that of existing advertisements, and is source labeling associated with their perceived effectiveness?In this randomized clinical trial with 614 participants, AI-generated vaping awareness advertisements codesigned with young people achieved perceived effectiveness equal or superior to that of existing advertisements. Source labeling (made with AI vs made by the World Health Organization vs made with AI by the World Health Organization) had no significant association with effectiveness ratings.These findings suggest that codesigned AI-generated health promotion advertisements can outperform traditional campaign materials while maintaining credibility regardless of source attribution, suggesting potential for expediting public health responses to emerging challenges.

Corresponding Author: Tianze Sun, PhD, The National Centre for Youth Substance Use Research, School of Psychology, The University of Queensland, 31 Upland Rd, St Lucia, QLD 4067, Australia (tianze.sun@uq.edu.au).

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