Original Investigation

Consumer Perspectives on Trust in and Benefits of Artificial Intelligence in Health Care

JAMA Network Open 10.1001/jamanetworkopen.2026.26916

August 04, 2026 at 11:00 AM EDT

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This qualitative study of consumer perspectives on AI in health care found that social license for AI is a conditional and dynamic construct not a fixed state; structural, performance, and relational factors intersected to shape social license. The findings provide evidence-based recommendations for stakeholders designing and implementing AI in clinical settings, highlighting the need for AI tools designed to support both consumers and clinicians in delivering care that is personalized, empathetic, and responsive to patient needs.

Corresponding Author: Tuan Duong, MSc, MD, Faculty of Health, Medicine, and Behavioural Science, Queensland Digital Health Centre, The University of Queensland, Brisbane, Queensland 4006, Australia (tuan.duong@uq.edu.au).

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