Public Health Messaging in Era of Social Media

JAMA

EMBARGOED FOR RELEASE: 11 A.M. (ET), MONDAY, JANUARY 4, 2020

Media advisory: The full article is linked to this news release.

Embed this link to provide your readers free access to the full-text article This link will be live at the embargo time https://jamanetwork.com/journals/jama/fullarticle/10.1001/jama.2020.24514?guestAccessKey=63352c09-e602-441a-b8af-d8feac1683cc&utm_source=For_The_Media&utm_medium=referral&utm_campaign=ftm_links&utm_content=tfl&utm_term=010421

 

What The Viewpoint Says: The rapid spread of scientific misinformation on social media platforms throughout the COVID-19 pandemic is discussed in this Viewpoint, which also proposes strategies to counteract its adverse effects including surveillance of digital data and partnering with trusted messengers to engage the public and advance scientifically sound public health measures.

Authors: Raina M. Merchant, M.D., M.S.H.P., of the University of Pennsylvania in Philadelphia, is the corresponding author.

 

(doi:10.1001/jama.2020.24514)

Editor’s Note: The article includes conflict of interest disclosures. Please see the article for additional information, including other authors, author contributions and affiliations, conflict of interest and financial disclosures, and funding and support.

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